The Frame: Samsung TV functions as Artwork and a Smart Home Device

The Frame: Samsung TV functions both as an Artwork and a Smart Home Device

The Frame: Samsung TV functions both as an Artwork and a Smart Home Device
THE FRAME SAMSUNG TV - image courtesy of Sunshine Samsung

We may have missed out on having levitating cars by 2015 as what the 80s movie Back to the Future predicted yet, Samsung has made sure that we at least get to have moving portraits from the Hogwarts Castle as part of our home interior this 2019. A pioneer of innovative technological designs, Samsung’s latest experimental product is a concoction of high-end smart home gadget and interior décor known as the FRAME. As opposed to LG’s roll-up OLED TV which you can hide from your intrusive guests, Samsung TV has ought to flaunt their QLED flat screen TVs which mimic eminent museum artworks to serve as an aesthetic focal point of your home décor.

This two-way function Samsung TV combines display and design in the most fashionable yet innovative way delivering a cutting edge TV experience like nothing before. Although this state-of-the-art lifestyle TV has been made available to the public back in 2017, Samsung has recently unveiled an up-to-date version with QLED display equipped with Smart features during the recent Consumer Electronics Show (CES) in Las Vegas along with their other television series such as the artsy The Serif and the mind boggling 75-inch MicroLED 4K TV dubbed as The Window.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” says Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics from Samsung News.

THE FRAME: A STATE-OF-THE-ART SAMSUNG TV

 

 
 
 
 
 
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Living in a fast-paced and technology-driven information age, almost every aspect of the way humans cope with surviving has been rapidly changing. As gadgets and arts come and go, both those in the industries of technology and design shall think out of the box in order to come up with something that can establish their character and set them apart from other creators. Perhaps, in a form of a revolutionary piece that can spark a movement or a following of easily wavered consumers amongst the sea of a competitive market. This is not a foreign concept for Samsung TV which is the leading LCD TV manufacturer since 2006. The South Korean electronics company has over 20 percent of worldwide LCD shipments in terms of its share of global shipments from 2008-2017.

This 2019, Samsung offers a smart home gadget that has an outstanding display and a stylish look that is fit for every lifestyle and home interior style be it Minimalist or Scandinavian. The Frame’s QLED display is Samsung’s trademark for their recently manufactured TVs that use quantum dot technology which is almost the same as OLED displays but with deeper contrasts, darker blacks and 100% color volume. Apart from its crystal clear cinematic display, this revolutionary Samsung TV also features Bixby, Samsung’s AI-powered voice control platform allowing voice command functions such as accessing streaming platforms without having the need to remove yourself from your cozy couch just to reach over the remote control.

As gadgets and arts come and go, both those in the industries of technology and design shall think out of the box in order to come up with something that can establish their character and set them apart from other creators.
The Frame: Samsung TV functions both as an Artwork and a Smart Home Device
THE FRAME SAMSUNG TV - image courtesy of Sunshine Samsung

A GADGET AND A DECOR

The Frame’s strong marketing point, however, is not just its QLED performance but its ability to transform itself from a lifestyle television to one of Van Gogh’s masterpiece; a smart home gadget camouflaging as one your elegant wall art decorations. After a day’s hard work, catching up to the latest episodes of Game of Thrones or Black Mirror is always a good idea but once that’s over, staring at some therapeutic artworks from beautifully painted lilies to the sunset view of The Great Canal is also an option when you get your hands on this artsy Samsung TV.

Gazing at the night sky can even be done inside your home as Van Gogh’s Starry Night along with 24 of his prominent works are accessible in the Frame for users who wish to decorate their walls with post-impressionist masterpieces. With over 1,000 pieces of art from different museum partnerships, this Samsung TV also showcases beautiful artworks from New York Times, Artspace, Lumas, Magnum Photos, Saatchi Art, Sedition and various artworks from museums in Italy and The Netherlands. Each artwork costs 20$ or you may pay for a 5$ monthly subscription for the full collection.

“This partnership allows new audiences to discover and showcase the beauty of Van Gogh’s work in their home by using The Frame’s innovative display technology to transform any room into a dynamic gallery,” says Andrew Sivori, Vice President of TV Product Marketing for Samsung Electronics America from Slash Gear.
GET TO KNOW MORE ABOUT SMART HOME GADGETS

Check out these smart home gadgets to install in your home this 2019.

The Frame: Samsung TV functions both as an Artwork and a Smart Home Device
THE FRAME SAMSUNG TV - image courtesy of Sunshine Samsung

SMART HOME FUNCTION

Since the Frame comes standard with a plain black bezel, so as to fit whichever home interior, it has a customizable wooden frame available in White, Walnut, and Beige Wood precisely replicating a painting or a photograph hanging on the wall for additional 200$. You may also alter the Frame’s color and width according to your preference with just one click. But what really completes the overall portrait look of this Samsung TV is Samsung’s No Gap Wall Mount system, a technology which efficiently sets it as close as possible against the wall engineered with Samsung’s Invisible Connection Cable for a clean setup for cable management.

There’s no need to sweat about consuming unnecessary power since the Frame is designed to display artworks only when it senses that someone is in the room. This Samsung TV uses advanced motion sensor that keeps image onscreen when it picks up movement from its surroundings, when there is none, the screen automatically sets to blank in order to save power. On top of this smart home function, it has an ambient light sensor which complements with the brightness level of the room for a clearer display regardless of the light setup.

During its initial launch in 2017, the Frame price ranges from $2,000 for the 55-inch model to $2,800 for the 65-inch screen. This top of the line Samsung TV has already been released to the Philippine market back in 2017 while the 2019 version is yet to be made available sometime this year.

“This year, we would like to provide TVs that are not only stunning and sophisticated, but also beautiful masterpieces that are versatile to fit within any living space. The design of Samsung The Frame has been conceived through the vision of a TV that is beautiful even when it is turned off,” shares Samsung product marketing head for TV and audio Jun Guevara from NewsBytes.
The Frame: Samsung TV functions both as an Artwork and a Smart Home Device
THE SERIF SAMSUNG TV - image courtesy of Sunshine Samsung

A STANDALONE HOME DECOR

Apart from the Frame is another “aesthetic-focused TV” coined as the Serif as it resembles a capital “I” in a serif font when viewed from the side. It functions both as a lifestyle television and a standalone piece of home décor. In fact, this Samsung TV camouflaging a piece of furniture used to be marketed in interior design only solely for its aesthetics features but will now be available in a wider consumer market.

In collaboration with Paris-based design brothers Ronan & Erwan Bouroullec who specialize in industrial design furniture, the Serif offers a Curtain Mode setting to the user interface which hides the image without having to completely turn off the TV so that the device just naturally blend and harmonize into its surroundings. Once this Samsung TV is off, it does not only blend in but it also provides information such as news headlines, weather updates and time.

Do you wish to gaze upon Van Gogh’s starry masterpiece or binge-watch the latest season of Black Mirror? With Samsung’s latest smart home and aesthetic-focused lifestyle television, you may do both in just one canvas. 

Tokyo Grand Renovation (TGR), a Japanese design and build, is eager to help you discuss smart home design ideas for your interior. Conveniently located in the leading business district in Metro Manila, TGR’s headquarters is at 9110 La Campana St. cor. Trabajo St., Brgy. Olympia, Makati City, 1207.

For inquiries, don’t hesitate to give us a call at 832 16 76, or send an e-mail at  info@tgr.com.ph.

TGRはマカティの高級インテリアデザイン、リノベーション、会社です。TGRは 住宅および商業 スペースの為のデザインと建築を提供 し ております。お問い合わせは 、(02) 832 1676 にお電話いただくか、 電子メール info@tgr.com.ph  へ送信 お願いします。

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